in General

Boring niches can make a lot of money

I saw somebody on Twitter the other day had dived into the Inc 5000, which is the top 5000 companies in America.

Turns out there are some hidden gems in there, like learntobeabookkeeper.com. This boring-sounding website provides online training for anybody wanting to become a bookkeeper, and it makes over $4m a year doing it! In fact, learning finance seems to be en vogue, as I also found Crunch Digits while googling how to work out the present value of my investments.

I got to looking and there are actually many boring niches out there that are making a killing, from HVAC training blogs to SWIFT code databases, and everything in between.

What’s the most boring but lucrative niche you’ve found on the web?